COLDWELL BANKER UPTON-MASSAMONT REALTORS® has earned a reputation as the premier agency serving Franklin and Hampshire counties.

Our continuing success is the result of experience, hard work, dedication and customer satisfaction. We know the history of the area, the current condition of the real estate market and have a vision of the opportunities the future holds.

Our agency is unparalleled - With the National Association of REALTORS® stating that over 86% of all Buyers begin their search on the Internet, we have greatly enhanced our exposure on the internet with our affiliation with COLDWELL BANKER. See accompanying page of internet sites. In addition to your web exposure, we continue to posture ourselves to rank high with search engines in order for consumers to easily find our website. We continue to embrace all new technology including the QR codes and creating a mobile platform for our website.


We advertise consistently in the following publications

  • The Daily Hampshire Gazette
  • The Greenfield Recorder
  • The Ashfield News
  • The Shelburne Falls & West County Independent
  • The Real Estate Book

Properties requiring more specialized print advertising are placed in the following:

  • Antique Homes
  • Springfield Republican
  • Massachusetts Horse
  • Brattleboro Reformer
  • Amherst Bulletin
  • Equine Journal
  • Athol Daily News

COLDWELL BANKER UPTON-MASSAMONT REALTORS® is the exclusive affiliate for Previews Internatinal Real Estate, Coldwell Banker's Luxury Home marketing service. This is a true benefit for marketing higher priced, unique and special properties. These properties, if appropriate, will appear in an issue of Unique Homes magazine and in Previews magazine, Coldwell Banker's preferred luxury marketing tools.  All previews listings will appear on the international website featuring upper end properties world wide.  Previews International gives Coldwell Banker listings a powerful medium for exposure on many higher end wesites that pull listings from Previews.  These websites include the New york Times, The Boston Globe, Farm and Ranch, to name a few.